I'm Ben Gruber

My Blog Posts

2014 24/Oct

The Idea: Lifestyle Running Gear You would never wear your running gear unless you are running, but skateboarders, basketball players, skiers/snowboarders and surfers have translated their gear from simply functional to a cool lifestyle. The clothing they wear crosses between sport wear and causal street gear. There is no reason this can’t be true of running […]

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2014 3/Oct

Week 3: Marketing Hold & Product Development Push Week 3 Summary: This week, I decided that my user acquisition push was too far ahead of my actual product progress. As per usual, I vastly underestimated the amount of time it would take me to get to a live working prototype up. Even after 10 years of doing this […]

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2014 3/Oct
I'd like for people to focus first on making real contributions to the world before feeling like the world owes them a startup success.
Xianhang Zhang quote on Quora
2014 22/Sep

Week 2: Revised Landing Page & MVP Progress     Recap: After learning from my week 1 data that the majority of traffic reached the Boarding Past landing page from mobile ads, a new mobile landing page was implemented and ad spend was split across desktop and mobile. Based on those changes, I recompiled the […]

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2014 16/Sep

Week 1: Landing Page Launch, Initial Data, & Next Week Plans I have always wanted to chronicle one of my start ups from start to success (or failure). So now I am doing it in complete transparency. The goal is to hold myself accountable, force myself to document data that might yield insights, and for […]

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2013 26/Aug

‘FREE’ – An Undercover 4 Letter Word in StartUp Vernacular Recently, while promoting my scavenger hunt bar crawl business, I offered a series of FREE crawls for both of our two core offerings. One of the options flourished while the other ended with a bunch of happy customers but with a lot of the business’ […]

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2013 24/Jul

  Over the last 5 years or so, I have worked on many different food products. These range from custom cookie mix jars to unique alcohol mixers. On each of these 5 or so projects, I have had the good fortune (or bad luck, depending on the lens you look through) to be apart of the […]

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2013 11/Jun

As I have mentioned before, managing your time is tough when you do not have a boss. It is very easy for items to slip and to get distracted by other things you could be doing. This is especially compounded when you work from home, because all of the rest of your life’s stuff is […]

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2013 30/May

As a couple of my business projects have grown from concept to product to actually selling to customers, I have entered a new stage of the startup process. One that has new, wider sets of inputs that need to be taken into account and managed. Listen, having customers is great, it’s the reason you went […]

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2013 23/May

The client requests continue to roll in for my new scavenger hunt bar crawl service. This is great, however receiving the request is only step one in this services selling funnel. You then have to respond to the request, figure out what the client wants out the service, price the specifics, collect a deposit, perform […]

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