I'm Ben Gruber

My Blog Posts

2015 13/Jul
I don’t want to achieve immortality through my work; I want to achieve immortality through not dying. I don’t want to live in the hearts of my countrymen; I want to live in my apartment.
Woody Allen
2014 3/Nov

  There is continuing evidence that social media is making us unhappy. Numerous studies have concluded that the medium makes us more envious, lonely, and simply sadder. As I read the reports, my intuition and personal observation cannot help but agree that something has gone awry. But instead of vilifying the entire medium top to bottom, I decided to […]

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2014 24/Oct

The Idea: Lifestyle Running Gear You would never wear your running gear unless you are running, but skateboarders, basketball players, skiers/snowboarders and surfers have translated their gear from simply functional to a cool lifestyle. The clothing they wear crosses between sport wear and causal street gear. There is no reason this can’t be true of running […]

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2014 3/Oct

Week 3: Marketing Hold & Product Development Push Week 3 Summary: This week, I decided that my user acquisition push was too far ahead of my actual product progress. As per usual, I vastly underestimated the amount of time it would take me to get to a live working prototype up. Even after 10 years of doing this […]

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2014 3/Oct
I'd like for people to focus first on making real contributions to the world before feeling like the world owes them a startup success.
Xianhang Zhang quote on Quora
2014 22/Sep

Week 2: Revised Landing Page & MVP Progress     Recap: After learning from my week 1 data that the majority of traffic reached the Boarding Past landing page from mobile ads, a new mobile landing page was implemented and ad spend was split across desktop and mobile. Based on those changes, I recompiled the […]

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2014 16/Sep

Week 1: Landing Page Launch, Initial Data, & Next Week Plans I have always wanted to chronicle one of my start ups from start to success (or failure). So now I am doing it in complete transparency. The goal is to hold myself accountable, force myself to document data that might yield insights, and for […]

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2014 16/Sep

I traveled to the Hamptons to shoot Peter Berley make his incredible bread in his insanely cool brick oven stove. The shoot was to promote a class he is teaching.   Here is the short trailer version:

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2014 31/Aug
“Questions are places in your mind where answers fit. If you haven’t asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question – you have to want to know – in order to open up the space for the answer to fit.”
Clayton Christensen on Questions
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