I'm Ben Gruber

My Blog Posts

2014 3/Nov

  There is continuing evidence that social media is making us unhappy. Numerous studies have concluded that the medium makes us more envious, lonely, and simply sadder. As I read the reports, my intuition and personal observation cannot help but agree that something has gone awry. But instead of vilifying the entire medium top to bottom, I decided to […]

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2014 22/Sep

Week 2: Revised Landing Page & MVP Progress     Recap: After learning from my week 1 data that the majority of traffic reached the Boarding Past landing page from mobile ads, a new mobile landing page was implemented and ad spend was split across desktop and mobile. Based on those changes, I recompiled the […]

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2014 16/Sep

Week 1: Landing Page Launch, Initial Data, & Next Week Plans I have always wanted to chronicle one of my start ups from start to success (or failure). So now I am doing it in complete transparency. The goal is to hold myself accountable, force myself to document data that might yield insights, and for […]

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2014 31/Aug
“Questions are places in your mind where answers fit. If you haven’t asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question – you have to want to know – in order to open up the space for the answer to fit.”
Clayton Christensen on Questions
2013 2/Oct

As part of an ongoing attempt to rid myself of  time consuming micro-events throughout the day, I have started the pains staking process of unsubscribing from every single email/newsletter that I do not read on at least a semi-regular basis. When you actually get down to it – even with a generous interpretation of the […]

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2013 22/Sep

I was skimming through the headlines today to see if any news caught my fancy. The number  – $900 million – was enough for me to take notice. Nearly a billion smackers. That is the amount JP Morgan is offering the US government to settle one of their current cases. As I glazed over the […]

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2013 26/Aug

‘FREE’ – An Undercover 4 Letter Word in StartUp Vernacular Recently, while promoting my scavenger hunt bar crawl business, I offered a series of FREE crawls for both of our two core offerings. One of the options flourished while the other ended with a bunch of happy customers but with a lot of the business’ […]

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2013 24/Jul

  Over the last 5 years or so, I have worked on many different food products. These range from custom cookie mix jars to unique alcohol mixers. On each of these 5 or so projects, I have had the good fortune (or bad luck, depending on the lens you look through) to be apart of the […]

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2013 11/Jun

As I have mentioned before, managing your time is tough when you do not have a boss. It is very easy for items to slip and to get distracted by other things you could be doing. This is especially compounded when you work from home, because all of the rest of your life’s stuff is […]

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2013 30/May

As a couple of my business projects have grown from concept to product to actually selling to customers, I have entered a new stage of the startup process. One that has new, wider sets of inputs that need to be taken into account and managed. Listen, having customers is great, it’s the reason you went […]

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