I'm Ben Gruber

My Blog Posts

2014 3/Oct

Week 3: Marketing Hold & Product Development Push Week 3 Summary: This week, I decided that my user acquisition push was too far ahead of my actual product progress. As per usual, I vastly underestimated the amount of time it would take me to get to a live working prototype up. Even after 10 years of doing this […]

Keep Reading
0
2014 22/Sep

Week 2: Revised Landing Page & MVP Progress     Recap: After learning from my week 1 data that the majority of traffic reached the Boarding Past landing page from mobile ads, a new mobile landing page was implemented and ad spend was split across desktop and mobile. Based on those changes, I recompiled the […]

Keep Reading
0
2014 16/Sep

Week 1: Landing Page Launch, Initial Data, & Next Week Plans I have always wanted to chronicle one of my start ups from start to success (or failure). So now I am doing it in complete transparency. The goal is to hold myself accountable, force myself to document data that might yield insights, and for […]

Keep Reading
0