I'm Ben Gruber

My Blog Posts

2015 13/Jul
I don’t want to achieve immortality through my work; I want to achieve immortality through not dying. I don’t want to live in the hearts of my countrymen; I want to live in my apartment.
Woody Allen
2015 30/Mar
Make things as simple as possible, but not simpler
—Albert Einstein
2014 3/Nov

  There is continuing evidence that social media is making us unhappy. Numerous studies have concluded that the medium makes us more envious, lonely, and simply sadder. As I read the reports, my intuition and personal observation cannot help but agree that something has gone awry. But instead of vilifying the entire medium top to bottom, I decided to […]

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2014 24/Oct

The Idea: Lifestyle Running Gear You would never wear your running gear unless you are running, but skateboarders, basketball players, skiers/snowboarders and surfers have translated their gear from simply functional to a cool lifestyle. The clothing they wear crosses between sport wear and causal street gear. There is no reason this can’t be true of running […]

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2014 3/Oct

Week 3: Marketing Hold & Product Development Push Week 3 Summary: This week, I decided that my user acquisition push was too far ahead of my actual product progress. As per usual, I vastly underestimated the amount of time it would take me to get to a live working prototype up. Even after 10 years of doing this […]

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2014 3/Oct
I'd like for people to focus first on making real contributions to the world before feeling like the world owes them a startup success.
Xianhang Zhang quote on Quora
2014 22/Sep

Week 2: Revised Landing Page & MVP Progress     Recap: After learning from my week 1 data that the majority of traffic reached the Boarding Past landing page from mobile ads, a new mobile landing page was implemented and ad spend was split across desktop and mobile. Based on those changes, I recompiled the […]

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2014 16/Sep

Week 1: Landing Page Launch, Initial Data, & Next Week Plans I have always wanted to chronicle one of my start ups from start to success (or failure). So now I am doing it in complete transparency. The goal is to hold myself accountable, force myself to document data that might yield insights, and for […]

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2014 16/Sep

I traveled to the Hamptons to shoot Peter Berley make his incredible bread in his insanely cool brick oven stove. The shoot was to promote a class he is teaching.   Here is the short trailer version:

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